Wednesday, 24 March 2010

The Future of Advertising

With social media giving more and more power to the consumer, we are wondering what the future of advertising might look like???
The answer obviously depends whether brands and advertising agencies embrace this trend and try to be forward thinking and creative with the advertising approach or if they keep on investing in the good old print and television advertising. It will be all about engaging with the consumer in new and exciting ways, adding value to their already overburdened lives and making the choice easier for them.

'The Last Advertising Agency on Earth' is a short film that shows what might happen if brands and advertising agencies don't listen to the consumers and don't change their approach towards new concepts and strategies.

Info taken from here.

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