Wednesday, 21 April 2010



We have been reading a lot recently about information overload and overburdened lifestyles. Everywhere we go we are bombarded by new products, brands and their messages. Our lifestyles become faster and faster as we are now expected to be online and connected 24/7. It is difficult to slow down and escape this daily routine.

So we have been asking ourselves how much visual stimuli do we receive in one day? From ads to signs, logos and even graffiti…and how much can actually take in and what do remember at the end of the day? In the end you just block it out. This video Kapitaal by Studio Smack reveals the commercial overload surrounding us.

They have captured brilliantly what our overloaded lives have become...

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