The Future of Advertising

With social media giving more and more power to the consumer, we are wondering what the future of advertising might look like???

The answer obviously depends whether brands and advertising agencies embrace this trend and try to be forward thinking and creative with the advertising approach or if they keep on investing in the good old print and television advertising. It will be all about engaging with the consumer in new and exciting ways, adding value to their already overburdened lives and making the choice easier for them.

'The Last Advertising Agency on Earth' is a short film that shows what might happen if brands and advertising agencies don't listen to the consumers and don't change their approach towards new concepts and strategies.

Info taken from here.

Simply Because...

Todays media landscape is changing dramatically with online publication and blogs growing rapidly. The traditional newspapers and magazines however are experiencing a significant loss in their readership as the same information and content is available online for free.

It is not surprising to us that publishers are now seeking investment opportunities online and try to become more than just a 'publisher or print brand'.

There is Dazed Digital part of the Dazed Group which is a major online destination for the youth culture who are interested in cutting edge and underground music scenes, arts and fashion.

Dazed & Confused, one of our favourite magazines, is still running strongly and the website and magazine compliment each other perfectly. The content of the magazine is not simply repeated online, but additional stories are constantly added. The website is now a stand alone online destination for the young fashion, art and music crowd.

Dazed Group have also recently developed and invested in the online platform from Another Magazine which feature a daily edit of their favourite blogs (AnotherReader), a daily edit of products (AnotherLoves) and a shop with exclusive product lines (AnotherShop).

These websites extend their already existing target audience and create a community around the brand which is so important in today's society.

The Publishers are more and more responding to the demand that people want something different not your stereotypical ad campaigns and magazine format, but something that thinks outside the box, offering projects that are non-traditional.

A recent addition to the online world is BECAUSE by Tank publications. Caroline Issa, co-owner of Tank Publications says about BECAUSE: " We realised where publishing is, realised where the internet is, and BECAUSE is the solution to that."

The tagline of the site is "WE LIKE, YOU BUY" and each week BECAUSE delivers a tightly curated gallery of the best products, from the fields of fashion, beauty, accessories, shoes and jewellery. Furthermore it highlights cultural events like premiers, exhibitions, movies, gigs, workshops and parties. We would describe BECAUSE as a creatively curated online gallery showcasing the best fashion products and cultural happenings. The products are mainly presented in forms of moving image and animation instead of still images which taps into a very strong movement in fashion imagery at the moment where the way forward for online publication is animation and short film.

The team behind BECAUSE aims to bridge the gap between editorial and and shopping, luxury and retail, in short making it as easy as possible for people to get the best products, and when an item isn't available online there is also an option to reserve. A member of the BECAUSE team will then find the nearest stockist and get the item put on hold for the customer within 24 hours. Nice.

We love the fact that we are now able to buy and item that we have spotted in an editorial right there and then. We are also in love with their little animations and short films about their clothes. It is great to see that there are still people out there that try to push the boundaries in a very creative way. It is well worth a visit for everyone.

www.becausemagazine.com

www.dazeddigital.com

www.anothermag.com

The New Simplicity

Celine Autumn Winter 2010/11

"Strong. Powerful. Reduced."

In the words of Phoebe Philo this is what the Celine Autumn Winter 2010/11 collection was all about. It was simple but sexy dressing for women.

Her reductionist approach focussing on the sportswear and classic heritage of Celine brought the label back to life in the previous season. The whole collection is proving to be a best seller as it is currently flying off the rails in the shops and which one also noticed at yesterdays show as literally the whole spring summer collection could have been spotted amongst the audience.

Celine Autumn Winter 2010/11

Celine Autumn Winter 2010/11

Celine Autumn Winter 2010/11

The show was one of the hottest tickets to have during the Paris Fashion Week, oh and how strongly Phoebe Philo has confirmed this with her beautiful new autumn winter collection.

It is all about the new simplicity. It is not about elaborate over the top dressing anymore, it is about a strong simple statement that Philo achieved with her stunning tailoring, the variation of the classic white shirt and her great use of leather which made the collection stand out. Narrow navy funnel neck coats and dresses, slim tailored and cropped ivory and black trousers and A-line skirts were key elements to the collection.

Celine Autumn Winter 2010/11

Celine Autumn Winter 2010/11

Leather details like big patch pockets on the sides of skirts, dresses and coats and then of course the big leather wrap skirt are just some of the highlights of the collection.

Phoebe Philo managed a perfect balance of modernism, simplicity and sophistication with her classic but forward thinking clothes.

We think it is simply beautiful and predict that it will be flying off the rails just like the previous collection.

Images taken from here.

Nowness - be inspired!

We are are bombarded with new messages and products everyday in both the online and the offline worlds. It becomes increasingly harder to filter through the information and be inspired by something that we come across as our attention span shortens dramatically.

Nowness is a new online magazine launched by none other than the LVMH group that aims to overcome this and wants to provide its readers with a little inspiration everyday that will last.

Digital executive vice president Kamel Ouadi, said: " NOWNESS is about carrying a moment in time with you. It sums up a certain feeling when you get a moment of inspiration that lives in your imagination during the day."

And this is just what we believe we need in a time of constant information overload.

It will showcase exclusive daily stories surrounding contemporary arts, fashion and global lifestyle. The site will cover fashion, art, cinema, music, design, travel and global luxury. They promise to do all this in a highly curated and thoughtful way.

Each day, it will publish exclusive multimedia stories curated by an international team of editors such as some of the world’s foremost designers, creatives and thinkers in the luxury industry. Its visitors can enjoy featured work by leading artists such as Wong Kar-Wai, Patti Smith, Lucien Freud, Francesco Vezzoli, Rodarte, Raf Simons, John Galliano for Dior, and Nick Cave. Furhtermore its aim is to be editorially independent, covering brands both in and outside the LVMH group. Nowness aims to unveil a new world of ideas, delivering exclusive content that will inspire, educate and inform. We also love the "Love / Don't Love" button that allows users to interact with the content. By doing so Nowness is not only able to assess interests, but through its own technology it can tailor recommended stories to the each individual visitor. We have noticed this development on various website now which gives even more power to the consumer than before and provides a more interactive environment and content. Putting inspiration and emotional engagement at the forefront of this site is a great move and provides us with a nice pause from the fast paced lifestyles we all live in. We hope to see a little bit more of these popping up in the future. Info taken from here and here.

Milan Fashion Week: Real Women, Real Clothes

Prada Autumn Winter 2010/11 Look 1

Big-name designers demonstrated a new understanding with a focus on real clothes for real women at Milan Fashion Week for the upcoming Season.

The beautiful Celine Spring Summer 2010 collection was cited by many as a key influence for the Autumn Winter 2010/11 Milan fashion trends. With its stunning new classic but very sophisticated cut and fit and a strong focus on clean day-wear it quickly turned out to be the favourite of many from the last season shows. And it is certainly one of ours.

Celine Spring Summer 2010/11 Look 3

Celine Spring Summer 2010/11 Look 2

Celine Spring Summer 2010/11 Look 1

Milan's fashion designers have moved slightly away from the stunning red-carpet looks and instead focussed more on the saleability and wearability of their designs. There was a new wave of wearable daywear and key separates as we have seen on the first day in the fabulous Prada show. " It is normal clothes - classics," Muiccia Prada said backstage before the show.

She thoroughly revisited Prada's strenghts from the double-face cashmere to flattering fifties and sixties dresses and skirts. Detailed coats and jackets with the collar as the highlight also stood out. It was a very fresh and sexy approach as it celebrated the very curvaceous woman amongst us and we all love to see that don't we??!!

Prada Autumn Winter 2010/11 Look 39

Prada Autumn Winter 2010/11 Look 25

Prada Autumn Winter 2010/11 Look 10

Prada Autumn Winter 2010/11 Look 1

Alberta Ferretti's collection on the other hand was all about the separate pieces and with the concept of wearing the pieces separately and in lots of different ways.

Alberta Ferretti Autumn Winter 2010/11 Look 27

Alberta Ferretti Autumn Winter 2010/11 Look 14

Versace surprisingly also moved away from the Glitz and Glamour look focussing on more day-to-day items. She was obviously inspired by the good old biker style making it suitable and appealing to her audience by translating it into tight fitting pants and trousers with matching biker jackets and stunning asymmetric long sleeved zip dresses. It was a clever step from her moving away from the evening wear and putting more focus on the daily wear.

Versace Autumn Winter 2010/11 Look 6

Versace Autumn Winter 2010/11 Look 34

Versace Autumn Winter 2010/11 Look 5

And then of course there was Jil Sander's collection that represented a pared-down approach in a very clean and clear way. It was all about practical dressing for grown women "who know what they want and aren't afraid to go for it," as Raf Simons, creative director, explained. This has led him to designs that were inspired by a mix of Anna Wintour and Angelina Jolie as Lara Croft in Tomb Rider which resulted in classic and beautifully tailored tweed suits and black sheer shorts, bodysuits and tailored catsuits.

Jil Sander Autumn Winter 2010/11 Look 31

Jil Sander Autumn Winter 2010/11 Look 4

Jil Sander Autumn Winter 2010/11 Look 1

Info and images taken from here.