Wednesday, 24 February 2010

The 21st Century Fashion Show

Burberry Autumn Winter 2010/11, Look 5

Yesterday at precisely 4.25pm the Burberry Autumn Winter 2010/11 show kicked off in London on the grounds of the Chelsea College of Art and Design. Prestigious guests were invited and it seemed like half of Hollywood took a break to see the show with Kate Hudson, Uma Thurman and the Olsen Twins only being a few of the big names. But more importantly it was live-streamed simultaneously to a global audience and in 3D to invited guests only in Paris, LA, New York, Tokyo and Dubai.

The collection was beautifully designed paying homage to their heritage roots that lie in military and focussing on their so fabulous outerwear. Creative director Christopher Bailey moved away from their famous trench coat and re-discovered the versatility of the aviator jacket which was then designed in many beautiful ways. Giant over sized collars, zips and buckles, sheep skin, tight skinny leather pants and a colour palette of creme, mustard and khaki where outstanding elements of the new collection.

Burberry Autumn Winter 2010/11 Look 8

Burberry Autumn Winter 2010/11 Look 10

Burberry Autumn Winter 2010/11 Look 52

Now broadcasting a show live digitally is not a new strategy to reach all your customers, however Burberry might have just invented the new way of retail and fashion shows in the 21st century as the online audience was able to click on the admired piece of clothing and pre-order it instantaneously on the Burberry Website. So what is new, and in my opinion very clever move from the marketing and communication team at Burberry, was the immediate pre-selling of the clothes on the runway. This is not all the pre-selling is limited to three days only and will end on Friday at 4pm. It allows Burberry's consumers to buy into the new collection while the excitement from the incredible show is still around. The time limit also offers a feeling of exclusivity. This was once again a brilliant strategy by Burberry and certainly puts them ahead of their competitors as Burberry combine the online and the offline worlds very cleverly and use it to their advantage.

It just leaves us wondering how the 21st century show will evolve and how the competitors will react to this move? Well, we are excited about these current developments and cannot wait to see what is coming next? Maybe some of the other designers at Milan and Paris Fashion Week have already another ace up their sleeves waiting to be released...???

Info taken from here, here and here.
Photos taken from here.

Friday, 19 February 2010

Its the final countdown...

Lara Stone at the Christopher Kane Spring/Summer 2010 Show

With a mere 11 minutes to go until the first London Fashion Week show by Paul Costelloe kicks off we are sitting impatiently in front of our Laptop screens.
With the new digital schedule everyone can be in the front row and can follow almost every show during London Fashion Week.

London Fashion Week has announced its launch of the digital schedule about two weeks ago. With this move they are following in the footsteps of brands such as Alexander McQueen, Louis Vuitton and Dolce & Gabbana who live streamed their previous show online.
Alexander McQueen's show had such a huge online audience that it even brought down the whole website for the duration of the show ( thanks to Lady Gaga who announced her new single was featured in his show).

The Internet is becoming more and more dominant and we will certainly see it growing more and more and with it our power as a consumer as well.
It has now come to a point where the oh so exclusive fashion shows are accessible for everyone online and everyone can become part of it.

It will be interesting to see how this will develop further in the future... but for now there are two minutes left until London Fashion Week kicks off live and everyone can see it.

So get comfy and enjoy the shows!

Image taken from here

Wednesday, 3 February 2010

The Shopping City...

It was last summer when I first found out that Borders was closing.
Why...I was asking myself?? Surely they made enough profit in that location (Oxford Street).
I didn't just want to accept it at that time and started asking around until someone finally told me that New Look bought the space and with the Oxford Street location, five other locations throughout London.
Oh nooooo not another one, they are taking over the high street, its not that we didn't already have two or three of those around.
Well now it is finally time for the new New Look to open in its brand new location and yes they are bigger and apparently better than before with a whole floor dedicated to their wonderfully cheap footwear and their biggest menswear department yet - WOW.
Oh and the old Starbucks seemed to have survived the move from Borders to New Look.
So what do we have with this new 26,000 square feet of retail space- yet another shopping city that tries to challenge Topshop flagship store just opposite the road. Another retail place that tries to suck the consumer in for the day - brilliant.

And if this wasn't enough, Sir Phillip Green obviously wants to end up on top of it again and promptly bought a 19,000 square feet of retail space right opposite to Harrods.
It is due to open this Easter and promises us, hhhmmmm I wonder what, maybe another mini city that encompasses everything that we apparently still need in our lives.

New Look opens on the 5th of February.

Info taken from here.

Tuesday, 2 February 2010

We Love Nudity... Especially with the new YSL Boys!

Ain't Nothin' Like The Real Thing, Baby...

Yves Saint Laurent's recent Autumn Winter 2010/11 in Paris opened with the above short film "Aint' Nothin' Like The Real Thing". It was directed and shot by star photographer Bruce Weber and it also premiered on YouTube and Facebook simultaneously with the launch of the fashion show.

“If you don’t want to be nude, wear a suit,” and "let Fashion be fun" was Bruce Weber’s message that he tried to bring across. He created an atmosphere of freedom, passion and sex which immediately grabbed our attention and left us behind speechless...

It certainly is a well made and fascinating film and we DO love, love, love the models in it, however it did remind us more of an Abercrombie & Fitch advertising campaign than YSL.

Info taken from here.

Monday, 1 February 2010


Yes Yes Lady Gaga and Sir Elton John did perform together and it did leave us speechless.
Lady Gaga and Elton John sang and played the piano (designed and made by Terance Koh) together and Gaga once again showed us what she is capable of.
She is current, or better more than current as she seems to be ahead of everyone else with her music and her appearance.

She looked incredibly sexy with custom made designs by Armani Prive.
Well what else is there to expect if she is styled by none the less than the amazing Nicola Formichetti.

What will be next...? Hhhmmmmm, we can't wait to see it.
But for now we are left behind utterly in love with Gaga, Formichetti and the designs by Armani Prive.

All images taken from here.

Oh, we are so in LOVE!!

We have waited patiently and now the time has come…

Its already over a year ago since the fashion and lifestyle magazine LOVE was launched and it is now finally time for its third issue- the fashion icon issue.

Eight different covers have been produced featuring some of the women who are known to be the some of the most beautiful in the world. Kate Moss, Naomi Campbell
and Lara Stone (secret Love affair) are only some of the famous cover stars.

The models were shot by Mert & Marcus naked in exactly the same position showing off their, oh sigh, so amazing bodies.

Katie Grand added:

"For this issue of LOVE, we took eight women who are generally acknowledged as the most beautiful in the world, got them to show off their bodies - widely regarded as the most perfect in the world - and photographed them all in exactly the same position for the cover,"

The stripped down images show how the models differ physically from each other and redefine beauty in their own way. They are beautiful and very simple shots and put the model and not the clothes at the centre of attention.

By also printing their measurements, Grand wanted to show that ‘perfection isn’t fixed’ and it various with every girl, model or women and their own measurements as she has shown us already with her first ever cover for LOVE.

The lovely Natalia Vodianova, Amber Valetta, Jeneil Williams, Kristen McMenamy and the stunning Daria Werbowy pose nude alongside Moss, Campbell and Stone in the 40-page fashion spread.

We cannot wait to get our hands on it on Monday!


All info and images take from here, here, and here.