Friday, 19 February 2010

Its the final countdown...

Lara Stone at the Christopher Kane Spring/Summer 2010 Show

With a mere 11 minutes to go until the first London Fashion Week show by Paul Costelloe kicks off we are sitting impatiently in front of our Laptop screens.
With the new digital schedule everyone can be in the front row and can follow almost every show during London Fashion Week.

London Fashion Week has announced its launch of the digital schedule about two weeks ago. With this move they are following in the footsteps of brands such as Alexander McQueen, Louis Vuitton and Dolce & Gabbana who live streamed their previous show online.
Alexander McQueen's show had such a huge online audience that it even brought down the whole website for the duration of the show ( thanks to Lady Gaga who announced her new single was featured in his show).

The Internet is becoming more and more dominant and we will certainly see it growing more and more and with it our power as a consumer as well.
It has now come to a point where the oh so exclusive fashion shows are accessible for everyone online and everyone can become part of it.

It will be interesting to see how this will develop further in the future... but for now there are two minutes left until London Fashion Week kicks off live and everyone can see it.

So get comfy and enjoy the shows!

Image taken from here

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