The 21st Century Fashion Show

Burberry Autumn Winter 2010/11, Look 5

Yesterday at precisely 4.25pm the Burberry Autumn Winter 2010/11 show kicked off in London on the grounds of the Chelsea College of Art and Design. Prestigious guests were invited and it seemed like half of Hollywood took a break to see the show with Kate Hudson, Uma Thurman and the Olsen Twins only being a few of the big names. But more importantly it was live-streamed simultaneously to a global audience and in 3D to invited guests only in Paris, LA, New York, Tokyo and Dubai.

The collection was beautifully designed paying homage to their heritage roots that lie in military and focussing on their so fabulous outerwear. Creative director Christopher Bailey moved away from their famous trench coat and re-discovered the versatility of the aviator jacket which was then designed in many beautiful ways. Giant over sized collars, zips and buckles, sheep skin, tight skinny leather pants and a colour palette of creme, mustard and khaki where outstanding elements of the new collection.

Burberry Autumn Winter 2010/11 Look 8

Burberry Autumn Winter 2010/11 Look 10

Burberry Autumn Winter 2010/11 Look 52

Now broadcasting a show live digitally is not a new strategy to reach all your customers, however Burberry might have just invented the new way of retail and fashion shows in the 21st century as the online audience was able to click on the admired piece of clothing and pre-order it instantaneously on the Burberry Website. So what is new, and in my opinion very clever move from the marketing and communication team at Burberry, was the immediate pre-selling of the clothes on the runway. This is not all the pre-selling is limited to three days only and will end on Friday at 4pm. It allows Burberry's consumers to buy into the new collection while the excitement from the incredible show is still around. The time limit also offers a feeling of exclusivity. This was once again a brilliant strategy by Burberry and certainly puts them ahead of their competitors as Burberry combine the online and the offline worlds very cleverly and use it to their advantage.

It just leaves us wondering how the 21st century show will evolve and how the competitors will react to this move? Well, we are excited about these current developments and cannot wait to see what is coming next? Maybe some of the other designers at Milan and Paris Fashion Week have already another ace up their sleeves waiting to be released...???

Info taken from here, here and here.

Photos taken from here.

Oh, we are so in LOVE!!

We have waited patiently and now the time has come…

Its already over a year ago since the fashion and lifestyle magazine LOVE was launched and it is now finally time for its third issue- the fashion icon issue.

Eight different covers have been produced featuring some of the women who are known to be the some of the most beautiful in the world. Kate Moss, Naomi Campbell

and Lara Stone (secret Love affair) are only some of the famous cover stars.

The models were shot by Mert & Marcus naked in exactly the same position showing off their, oh sigh, so amazing bodies.

Katie Grand added:

"For this issue of LOVE, we took eight women who are generally acknowledged as the most beautiful in the world, got them to show off their bodies - widely regarded as the most perfect in the world - and photographed them all in exactly the same position for the cover,"

The stripped down images show how the models differ physically from each other and redefine beauty in their own way. They are beautiful and very simple shots and put the model and not the clothes at the centre of attention.

By also printing their measurements, Grand wanted to show that ‘perfection isn’t fixed’ and it various with every girl, model or women and their own measurements as she has shown us already with her first ever cover for LOVE.

The lovely Natalia Vodianova, Amber Valetta, Jeneil Williams, Kristen McMenamy and the stunning Daria Werbowy pose nude alongside Moss, Campbell and Stone in the 40-page fashion spread.

We cannot wait to get our hands on it on Monday!

Nice.

All info and images take from here, here, and here.