Its the final countdown...

Lara Stone at the Christopher Kane Spring/Summer 2010 Show

With a mere 11 minutes to go until the first London Fashion Week show by Paul Costelloe kicks off we are sitting impatiently in front of our Laptop screens.

With the new digital schedule everyone can be in the front row and can follow almost every show during London Fashion Week.

London Fashion Week has announced its launch of the digital schedule about two weeks ago. With this move they are following in the footsteps of brands such as Alexander McQueen, Louis Vuitton and Dolce & Gabbana who live streamed their previous show online.

Alexander McQueen's show had such a huge online audience that it even brought down the whole website for the duration of the show ( thanks to Lady Gaga who announced her new single was featured in his show).

The Internet is becoming more and more dominant and we will certainly see it growing more and more and with it our power as a consumer as well.

It has now come to a point where the oh so exclusive fashion shows are accessible for everyone online and everyone can become part of it.

It will be interesting to see how this will develop further in the future... but for now there are two minutes left until London Fashion Week kicks off live and everyone can see it.

So get comfy and enjoy the shows!

Image taken from here

Oh, we are so in LOVE!!

We have waited patiently and now the time has come…

Its already over a year ago since the fashion and lifestyle magazine LOVE was launched and it is now finally time for its third issue- the fashion icon issue.

Eight different covers have been produced featuring some of the women who are known to be the some of the most beautiful in the world. Kate Moss, Naomi Campbell

and Lara Stone (secret Love affair) are only some of the famous cover stars.

The models were shot by Mert & Marcus naked in exactly the same position showing off their, oh sigh, so amazing bodies.

Katie Grand added:

"For this issue of LOVE, we took eight women who are generally acknowledged as the most beautiful in the world, got them to show off their bodies - widely regarded as the most perfect in the world - and photographed them all in exactly the same position for the cover,"

The stripped down images show how the models differ physically from each other and redefine beauty in their own way. They are beautiful and very simple shots and put the model and not the clothes at the centre of attention.

By also printing their measurements, Grand wanted to show that ‘perfection isn’t fixed’ and it various with every girl, model or women and their own measurements as she has shown us already with her first ever cover for LOVE.

The lovely Natalia Vodianova, Amber Valetta, Jeneil Williams, Kristen McMenamy and the stunning Daria Werbowy pose nude alongside Moss, Campbell and Stone in the 40-page fashion spread.

We cannot wait to get our hands on it on Monday!

Nice.

All info and images take from here, here, and here.