Bombarded!

KAPITAAL from STUDIO SMACK on Vimeo.

We have been reading a lot recently about information overload and overburdened lifestyles. Everywhere we go we are bombarded by new products, brands and their messages. Our lifestyles become faster and faster as we are now expected to be online and connected 24/7. It is difficult to slow down and escape this daily routine.

So we have been asking ourselves how much visual stimuli do we receive in one day? From ads to signs, logos and even graffiti…and how much can actually take in and what do remember at the end of the day? In the end you just block it out. This video Kapitaal by Studio Smack reveals the commercial overload surrounding us.

They have captured brilliantly what our overloaded lives have become...

The Future of Advertising

With social media giving more and more power to the consumer, we are wondering what the future of advertising might look like???

The answer obviously depends whether brands and advertising agencies embrace this trend and try to be forward thinking and creative with the advertising approach or if they keep on investing in the good old print and television advertising. It will be all about engaging with the consumer in new and exciting ways, adding value to their already overburdened lives and making the choice easier for them.

'The Last Advertising Agency on Earth' is a short film that shows what might happen if brands and advertising agencies don't listen to the consumers and don't change their approach towards new concepts and strategies.

Info taken from here.